![5 Things I Learned Reading: Building A Storybrand](https://i0.wp.com/sterlingterrell.net/wp-content/uploads/2018/05/1-21.jpg?fit=1024%2C716&ssl=1)
Here are 5 things I learned reading: Building A Storybrand, By: Donald Miller.
1. Branding is simply about repeating a clear and relevant message.
2. Selling a product? Make the customer the hero of the story script.
3. Every hero needs a guide.
4. People are drawn to what is simple and easy to understand.
5. Do not assume a customer can read between the lines. They can’t.