Here are 5 things I learned reading: Building A Storybrand, By: Donald Miller.
1. Branding is simply about repeating a clear and relevant message.
2. Selling a product? Make the customer the hero of the story script.
3. Every hero needs a guide.
4. People are drawn to what is simple and easy to understand.
5. Do not assume a customer can read between the lines. They can’t.