5 Things I Learned Reading: The 22 Immutable Laws of Marketing, By: Al Ries and Jack Trout August 22, 2017 by Sterling Here are 5 things I learned reading, The 22 Immutable Laws of Marketing, By: Al Ries and Jack Trout 1. “First” usually beats “better.” 2. Marking is nothing but a battle for perception. 3. Most markets eventually are dominated by two main competitors. 4. If you are not the leader, you must be the alternative. 5. With success usually comes arrogance. And after arrogance, failure follows. Click here to buy this book.