For success, Ryan Holiday suggests that writers participate.
By that, he means to participate with their fans.
I can’t be that I write something, you buy it, and then I tell you to go away.
Now we know why all these writers and artists are constantly doing interviews, live videos, and fan meetings…
The goal is not a marginal fan that buys your art.
The goal is a superfan impatient for everything you create.
Barbara Hendricks, founder of a prestigious book PR firm (having represented authors like Jack Welch and Clayton Christensen), put it like this: “Authors who want long-term success should adopt this mantra: Participate. Participate. Participate.” But forget authors. People who want long-term success must participate—and do so authentically and honestly.
-Ryan Holiday, Perennial Seller