Writing promotion does not have to be all that complicated, if you think about it.
You can write something and put it in a drawer, of course.
This is fine – if that is your choice – but it’s never going to get you a book deal is it?
You can share your writing by sending it to agents, publishers, friends, and family.
And finally, you can share your work online through a website and/or social media.
All I know is that if you don’t share your work, no one is going to ever see it.
Austin Kleon wrote an entire book on this topic.
Maybe even more important than if your work is shared – is who is sharing it.
It’s easy for Often I hear writers and creatives complaining about having to market themselves. They are, it seems, afraid of appearing sleazy or “self-promotional,” which is understandable. We are attracted to art because it feels pure, so we worry that if we fixate too much on fame or success that such ambition may ruin the purity of our work. We want to believe that if we do our jobs well enough that the audience will just find us. But that’s not how it works.
-Jeff Goins, Real Artists Don’t Starve
Goins finishes the thought with this:
Promotion isn’t something an artist avoids; it’s an essential part of the job.