Sterling Terrell

smart ideas from books (mostly)

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You are here: Home / Potpourri / Growing A Software Subscription Business

Growing A Software Subscription Business

Growing A Software Subscription Business

So there are 3 ways to grow a software subscription business.

1. Get more customers.
2. Get existing customers to stat longer.
3. Sell customers a more expensive subscription.

Seems straight forward.

And of course, this has me thinking about all the digital products that I pay for on a monthly basis.

You start with the Tier-1 plan, and yeah – in a matter of weeks they are asking if you would like to join Tier-2 or Tier-3.

Makes sense too that so many companies have a free version of their product to introduce to potential customers.

I mean, Evernote probably built a much bigger email list of potential customers off the back of it’s free version than would have ever been reasonably achievable with content marketing.

There are three ways you can grow a software-subscription business: Acquire more customers Increase the subscription tenure of customers Up-sell existing customers to higher-priced subscriptions/packages.

-Rand Fishkin, Lost And Founder

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Filed Under: PotpourriTagged With: #Business, #Software

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