So there are 3 ways to grow a software subscription business.
1. Get more customers.
2. Get existing customers to stat longer.
3. Sell customers a more expensive subscription.
Seems straight forward.
And of course, this has me thinking about all the digital products that I pay for on a monthly basis.
You start with the Tier-1 plan, and yeah – in a matter of weeks they are asking if you would like to join Tier-2 or Tier-3.
Makes sense too that so many companies have a free version of their product to introduce to potential customers.
I mean, Evernote probably built a much bigger email list of potential customers off the back of
There are three ways you can grow a software-subscription business: Acquire more customers Increase the subscription tenure of customers Up-sell existing customers to higher-priced subscriptions/packages.
-Rand Fishkin, Lost And Founder