The unseen majority of music is like the unseen majority of everything else.
For most musicians and most songs you have never heard of.
In this same way, most of Amazon’s sales are not even carried at big box stores.
And most watched movies and shows on Netflix were never carried at Blockbuster.
It is the same for blogging.
Do you want one post with 100,000 views per month? Or 1,000 posts with 100 views per month? Does it matter?
Record stores have limited shelf space, he explains, and records that move 10,000 units are more profitable to stock than records that move 10. But on the Internet, shelf space is infinite, and therefore record companies don’t need to focus so much of their business on making hits. They can make money from the long tail of the artistic middle class—artists with small but loyal followings who will never be heard on CHR. Collectively these fans comprise what Anderson calls an “unseen majority,” a “market that rivals the hits.”
-John Seabrook, The Song Machine