The key to doing creativity well is being autotelic about it.
If you don’t know, autotelic is:
When an action or activity contains a purpose within itself.
The action contains the ends.
Does that make sense?
It does to me.
And I find it 100% true with writing.
The purpose is in the writing itself – the ideas, the learning, the reading, the organization – not in having some finished post or book.
The joy is not in the best seller.
The joy is that you get to be a writer.
It’s the joy of parenting.
The joy of being alive.