Going Long: What Does It Mean? November 20, 2015 by Sterling Long Position Payoff Chart What does it mean to “go long” a commodity, stock, index, or some other asset? It simply means: To buy. To enter into a long position, you simply buy that asset. As we all know – if you buy some type of asset – that means at some point in the future, you have to get out of the position. And to get out of a long position – you simply sell. Another way of saying the same thing is: In a long position, you will have a profit if prices increase. Conversely, in a long position, you will have a loss if prices decrease. Going long has unlimited potential profit as prices rise – and unlimited potential loss as prices fall.