By: Mark Schaefer
Mark W. Schaefer (January 28, 2017)
Want to be known? Good news. There is this thing called the internet. And with a bunch of hard work, and a little bit of luck, you can leverage it and be known for something. What will you be known for? To what extent will you be seen? What opportunities will that bring? That part is up to you. But the best news of all is that this book lays out a step by step plan to get you there. Read it, and get started. Follow it, and be Known.
Two of my favorite quotes:
“To become known, your message must be accepted and amplified by people who choose to follow you. No amount of promotion, advertising, or SEO trickery will accomplish that. There’s no shortcut.”
“Passion is important, but you also have to consider the commitment, your ability to sustain your hustle, and the possibility of having an audience out there who actually cares about what you do. Over the long haul, if you can’t connect with an audience big enough to matter, what in the world are you doing?”