Sterling Terrell

smart ideas from books

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Marketing Made Simple, By: Donald Miller and Dr. J.J. Peterson

Marketing Made Simple, By: Donald Miller and Dr. J.J. Peterson

Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
By: Donald Miller and Dr. J.J. Peterson
HarperCollins Leadership (March 17, 2020)
208 pages

Marketing Made Simple is a book that shows you how to apply what was taught in Miller’s last book Building A StoryBrand (Amazon). The books share basic principles along with practical action on marketing – especially in regard to internet marketing. One of the main ideas of the book is clarity. Clarity in what you offer, and clarity in how your offer makes the customer’s life easier. This goal sticks out to me the more I learn about persuasion.

Two of my favorite quotes:

Good marketing is an exercise in memorization and successful brands know it. Repeating the same language in the same way in your one-liner, landing page, emails, and direct sales letters helps you brand yourself into your customer’s mind. We know that in only fifteen minutes, Geico can help us save up to 15 percent on car insurance. Why do we know this? Because their marketing led us through an exercise in memorization that caused us to memorize their offer.

A human brain is designed to experience pleasure when it understands something and fear or resistance when it doesn’t. This is a basic survival mechanism and it’s one that very few companies take into account when they communicate with their customers. When somebody is confused, in varying degrees, they feel exposed to danger. Therefore, people move away from situations in which they are confused and toward contexts in which they understand the situation and feel in control. This principle is why politicians with repeatable, simple messaging statements usually win. It’s not because their plan will work or has even been thought through, it’s because voters feel a sense of understanding and associate that feeling of comfort and survival with that candidate. The answer to confusion is always no.

Buy this book.


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Filed Under: BooksTagged With: #Books, #MyReadingLife2020

The Book Of Idle Pleasures, By: Dan Kieran and Tom Hodgkinson

The Book Of Idle Pleasures, By: Dan Kieran and Tom Hodgkinson

The Book Of Idle Pleasures
By: Dan Kieran and Tom Hodgkinson
Andrews McMeel Publishing (May 18, 2010)
224 pages

The Book Of Idle Pleasures is a book that encourages you to slow down. It points out, page by page ways that you can – today – stop and enjoy a bit of idle time. In our busyness, there are moments that we are overlooking. Moments that could give a few minutes of respite: Staring at a fire. A cup of tea. A short walk. Staring out a window. Meandering a library. Lying in a hammock. Stop, take a deep breath, and start today.

Two of my favorite quotes:

Of all the free pleasures out there for the taking, the nap is the easiest and the most satisfying. Traditionally taken at noon or the sixth hour — hence the word siesta—in order to sleep through the visits of the noonday demons, the postlunch doze is an everyday reality for those living in less work-obsessed countries.

What is it about maps and globes that seems to require our undivided attention? I’ve spent hours looking at maps of places I will never see and maps so old that they are a record of nothing but the faintest glow of the past. Perhaps they turn us into gods, letting us look down at the insignificant drones that occupy the earth. Or maybe they simply feed off our hunger to go off into the unknown. Venturing off to places where people don’t chain themselves to tedious jobs and absurd financial debts but places of imagination, mystery, and freedom.

Buy this book.

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