Here are the 2 ingredients of change needed to sell someone.
And, if you think about it, most good marketing touches this.
Take Jeff Goins, for example.
He sells an online writing course.
And what does he do in this post?
He tells you:
B. Here is proof. Ben Hardy did it. Maybe you can too.
Maybe I should sell my wife our next vacation this way.
The most luxurious hotel in the world is what you will get. See? Look at all these fabulous pictures…
CHANGE INGREDIENT #1: WHAT’S IN IT FOR ME?CHANGE INGREDIENT #2: PROOF BEYOND A REASONABLE DOUBT
-Andy Andrews, The Little Things