This Jeff Bezos Princeton Speech from 2010 should not be missed.
Bezos presentation is about gifts vs choices.
The point is that the former is easy and the latter is difficult.
My favorite passage:
I had no experience in this realm with my grandparents and no way to gauge what the consequences might be. We stopped beside the trailer. My grandfather looked at me, and after a bit of silence, he gently and calmly said, “Jeff, one day you’ll understand that it’s harder to be kind than clever.”
Here is the transcript of you prefer to read it.