I think that we need to speak to the crowd in the same way that we communicate with each other one-on-one.
When we miss this, we run the risk of sounding like someone reading PowerPoint slides.
You know what I am talking about, all those disgustingly generic bits of corporate garbage that take up 500 words and still manages to not say a single thing.
The problem is that authentic communication is vulnerable.
It’s personal – and it’s transparent.
It’s an honest connection that reveals something.
And, well, it’s just easier to avoid that.
It’s easier to speak to a crowd, to stare into the spotlight, than it is to look into a human face.
-Sarah Manguso, 300 Arguments (Amazon)
