Sterling Terrell

smart ideas from books (mostly)

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How To Build Online

How To Build Online

Great keynote here by John Saddington on building online.

The long and short of it is that founders need to experiment more and communicate their story more.

I need to learn this as much as anyone.

Because I am apparently awful at building things online…Ugh.

My notes:

  • Sharing stories is more powerful than you know.
  • Marketing is storytelling.
  • The 50/50 rule: 50% of time building product. 50% of time marketing.
  • The internet needs great products and great storytelling.
  • There are many good products out there. But many founders are bad at distribution.
  • Founders should build in the open.
  • Share everything.
  • Get consumers emotionally attached to the product (this is marketing).
  • Experiment. Experiment. Experiment. And never stop.
  • The internet will surprise you – almost no matter what you do.
  • Go read: Traction, By: Gabriel Weinburg and Justin Mares (Amazon)

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Filed Under: Not BooksTagged With: #Blogging, #Marketing

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