Such a good example here of the finesse involved in copywriting writing.

You could say:

Scientists have discovered storytelling is a prized skill among hunter/gathering groups

But this doesn’t build does it?

It’s just a bland sentence.

What if you followed the 4 points of copywriting?

• Attention
• Interest
• Desire
• Action

Who knows?

You might write something that gets someone’s attention.

The key is to trigger an emotional response, and then point the reader to an action to alleviate that response.

I need to write more blog posts like this.

Great insight here by Jason Kottke on blogging and writing.

Of course, like nearly all other people with some level of success, Kottke circles back to grit.

In short: Persist without exception.

Crazy how uncommon it is for people to simply be willing to sit down and do the work.

Yeah, I think a lot of what you see in overnight successes is really people who have been working nose to the grindstone for a while and all of a sudden everybody notices. It’s either they do it long enough, or they hit upon a bit of a wrinkle that makes people go, “Oh!”

I think it’s really underrated to just do something, put your ass in the seat and just do it, and do it day after day after day after day.

That’s a really underrated approach: just do the work and wait for the luck to happen. It might never happen for you. There are a lot of things that go into getting lucky that are completely out of your control, and some people have privilege and some people start with literally nothing. It’s such a crap shoot, but I feel like if you keep at it for several years, something is gonna give eventually.