Sterling Terrell

smart ideas from books

Tim Stoddard On Building A Personal Brand

Tim Stoddard On Building A Personal Brand

I loved this post by Tim Stoddard on building a personal brand.

Gosh I just have no free-time right now – but I really need to sit down and ponder over all of this.

  • Where do I want this blog to go?
  • Where do I want my next side project to go?
  • Who is my target customer?

The biggest part that stood out to me here was step #5. But here is the thing. This step has nothing to do with monetizing or building up some huge podcast empire. It has everything to do with the relationships that you will form as a result of that podcast.

Written interviews, rather than audio interviews, can work too…

Anyway, here’s the list.

7 Steps to Create the Business of You:

#1
Find your audience

#2
Build a website for that audience

#3
Write on that new website at least once per week

#4
Create a newsletter for that same website

#5
Start a podcast and use Twitter to book guests

#6
SEO your website

#7
Monetize with products and services

Study the particulars in the full post.

And then let’s go build something!

So Hit Publish

So Hit Publish

Love this post via Tim Stoddart.

If you don’t know – see – most of art is a numbers game.

I’m not joking though.

Art is literally this awful loop where the creator gets an idea, makes something, and then looks to see if anyone else will care.

Repeat.

Discover Idea > Make Art With Idea > Share Art

Repeat. Repeat. Repeat.

Forever.

You have guaranteed the outcome, if you never share what you created, right?

Nobody knows you exist, and nobody will ever see what you have done.

But if you do share your art – well then – you just never know what might happen.

Stoddart says:

What will happen if you don’t publish your work at all?

The answer: Nothing.

It’s the dream of every creative to be recognized for our good work, but in order to make that happen, we first need to be recognized for our bad work.

So hit publish.

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