The key to doing creativity well is being autotelic about it.

If you don’t know, autotelic is:

When an action or activity contains a purpose within itself.

The action contains the ends.

Does that make sense?

It does to me.

And I find it 100% true with writing.

The purpose is in the writing itself – the ideas, the learning, the reading, the organization – not in having some finished post or book.

I am writing to know what I think.

The joy is not in the best seller.

The joy is that you get to be a writer.

It’s the joy of parenting.

The joy of being alive.