smart ideas from books
You ever heard of the Bouba Kiki Effect?
Yeah, me either.
In short, here is the test:
Which of these shapes is Bouba and which is Kiki?
The crazy part is that 95%-98% of us agree on the answer.
I mean, who knew that sounds are associated with shapes?
(Answer: Bouba, right. Kiki, left.)
The answer is whoever best fits the profile they want.
Sure you are summoned randomly off the voter registration roles – or whatever it is that they use.
But whether or not you are picked to be on the jury is a different story.
This insight blew me away.
Heck, for big cases, they probably bring in a trained psychologist or psychiatrist to assist.
And no, this does not paint an attractive picture.
“It became very clear that the kind of jurors we wanted were overweight women. Most people can’t empathize with a sex tape, but overweight women are sensitive about their bodies and feel like they have been bullied on the internet. Men don’t have that problem. Attractive women don’t have that problem. They haven’t been body shamed,” Mr. A tells me proudly. Hypothetical Juror #3 might not have been a victim of revenge porn. She might not care about celebrity privacy. Hypothetical Juror #3 might not have known what it feels like to be Hulk Hogan, but she knows what it’s like to have an unflattering picture of herself on the internet. She knows what it feels like to be embarrassed or ashamed. Which is why they would choose her.
-Ryan Holiday, Conspiracy
