Here is another great marketing idea from Ryan Holiday.
I like his other one of suggesting to maybe just burn your marketing money.
The point is just to get people talking – to make them stop and take notice.
And the way to do that is usually by being different.
Man, I would love to do something similar to this one day.
If I were spending my own money on a billboard—let’s say for my marketing company—I probably wouldn’t mortgage my house to afford whatever ghastly amount it costs to advertise in Times Square. What I might do instead is buy a small billboard in the town where I grew up that said “Dear Teachers of Granite Bay High School, Thanks for Not Believing in Me. Look at Me Now.” It’s the kind of thing that would get picked up in the local press and then online and people would talk about it forever.
-Ryan Holiday, Perennial Seller