Being the only one that does X, of course, makes me think of a monopoly.
I mean, rather than sell X at the lowest price, I’d rather be the only on that sells X.
But this does not have to be about just products.
Maybe this is something I need to think about for my website too.
How can my writing be more, different?
Pete Carroll, the Super Bowl–winning coach of the Seattle Seahawks, once told me a lesson he learned from the Grateful Dead. The Dead weren’t trying to be the best at anything, he said; they were trying to be the only ones doing what they were doing. Srinivas Rao, a writer and podcaster, put it well: “Only is better than best.”
-Ryan Holiday, Perennial Seller