I mean, I do not have anything against offering an apology when you need to.
But few people do it right.
Most either never apologize – and yeah – that just makes you look like a megalomaniac.
Others apologize when their shadow appears.
The trick is to strike a balance.
Refer back to this post for context, but as persuasion goes, you might apologize for being “binarily wrong.”
And not apologize about getting the details wrong.
The point is that knowing when to apologize can be persuasive.
PERSUASION TIP 6: If you are not a Master Persuader running for president, find the sweet spot between apologizing too much, which signals a lack of confidence, and never apologizing for anything, which makes you look like a sociopath.