smart ideas from books
To change opinion seems to border on the impossible.
By that I mean it’s probably not at all like you think.
If you do want to change someone else’s opinion, I think Pascal said it best.
For more context explore these 31 truths.
Just know that if you are angry and argumentative, you are not being persuasive.
This is more nuanced than that.
It is as difficult to change someone’s opinions as it is to change his tastes.
–Nassim Taleb, The Bed Of Procrustes
The greatest communicators of all time might use comparing things as one tool in a large chest of other persuasion techniques, but I have my doubts about it being the main one.
Of course, I just read books, so whatever.
“The greatest communicators of all time,” says communication expert Nancy Duarte—who has spent her career studying the shape of superb presentations—start by establishing “what is: here’s the status quo.” Then, they “compare that to what could be,” making “that gap as big as possible.”
-Adam Grant, Originals
