Sterling Terrell

smart ideas from books

Sarick Effect

Sarick Effect

Here is a good example of what is called the Sarick Effect being employed.

This is when one is in front of an adversarial audience, rather than emphasizing strengths and downplaying weaknesses, you emphasize your weaknesses and downplay your strengths – in order to earn trust.

But does this work? I have no idea. Maybe it can?

I would rather take the advice of Scott Adams and Robert Cialdini here.

But what do I know

Strangely, though, Griscom did it again. One of his slides read: “Here’s Why You Should Not Buy Babble.” Presenting to the family division of digital at Disney, he explained that user engagement, at less than three page views per visit, was lower than expected. Babble was supposed to be a parenting website, but 40 percent of the posts were about celebrities. And the back end of the website was in sore need of retooling. Disney ended up buying the company for $40 million. 

-Adam Grant, Originals

This Can Make Ideas More Appealing

This Can Make Ideas More Appealing

Make ideas more appealing by using this one simple persuasion technique.

What is it?

Repetition.

I mean, you have no idea how powerful repetition and association can be.

In fact: Repetition can even make you like a song.

If you want more on this, find 30 more persuasion tips right here.

“Familiarity doesn’t breed contempt,” says serial entrepreneur Howard Tullman. “It breeds comfort.” One explanation for this effect is that exposure increases the ease of processing. An unfamiliar idea requires more effort to understand. The more we see, hear, and touch it, the more comfortable we become with it, and the less threatening it is.

-Adam Grant, Originals

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