smart ideas from books
No really, is it just me, or are political ads getting better these days?
Of course, if you don’t know what to look for you might call them cheesy.
But I think there is serious persuasion at work here if you look closer.
(I count at least five or six techniques being used.)
I included one ad from a democrat and one from a republican – for all you spineless folks that can’t take a stand for anything.
I think a false compliment can work simply because adults get praised so infrequently.
There is nothing complicated about it.
I mean, do you think I am more compliant with people I like, and people that I think like me?
Or am I more accommodating to people who are rude and unagreeable?
A compliment often goes further than your assume it will.
Understand: Reciprocity is a Herculean force.
A false compliment can land if the recipient wishes it were true.
-Sarah Manguso, 300 Arguments (Amazon)
