So what is the briefcase technique?
The briefcase technique is when one is totally – unconditionally – prepared for a pitch.
This could be a sales pitch, a job interview, or an initial meeting.
For instance, many would use an initial meeting as a place for small talk and a chance to get to know a person.
But what if you wowed them?
What if instead of small talk, you unveiled a complete plan and strategy?
What if you showed a vision that was evident you had spent weeks, maybe months working on?
The point here is to stand out.
I think this should especially resonate with job seekers.
You don’t have to be just another person in a crowded pool.
What if, at an entry-level interview, you sounded like you had a few years of industry experience?
There is something popular with ambitious people called the “briefcase technique.” You don’t show up to a meeting with a few vague ideas, you have a full-fledged plan that you take out of your briefcase and hand to the person you are pitching. Even if nothing comes of this plan, the person on the other side is knocked over by your effort, so impressed by the unexpected certainty that they cannot help but see your usefulness to them.
-Ryan Holiday, Conspiracy