Here is a simple creative strategy for you.
Do lots of different things and see what sticks.
It’s elementary, I know. But I have heard MANY creatives preach this.
There is another word for it too: Experiment.
“I just put all these things out there,” he says, “and if something catches, we focus our efforts around that.” His basic strategy is to have no basic strategy.
-John Seabrook, The Song Machine