Amara’s Law says that:

We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.

True, totally true.

The Dot-com bubble of the late 90’s is a prime example of this.

Tons of companies were worth billions back then and many had never made a penny of profit.

It’s silly in hindsight of course, but everyone thought that “the fundamentals have changed” and “this time it’s different.”

It’s never different. 🤣

Fast forward 25 years and the internet is slowly eating the world one tiny piece at a time.

When the dust settles, I think there will be only two main offers left, brands and the lowest-cost operator.

Direct-to-customer sales that the internet makes possible will eat everyone else in between.

I mean think about it, what does JCPenny offer now to brands that they can’t do themselves?

Placement and distribution?

The internet is distribution.