smart ideas from books (mostly)
No really, is it just me, or are political ads getting better these days?
Of course, if you don’t know what to look for you might call them cheesy.
But I think there is serious persuasion at work here if you look closer.
(I count at least five or six techniques being used.)
I included one ad from a democrat and one from a republican – for all you spineless folks that can’t take a stand for anything.
I will add that nobody wants to be told who they should be voting for.
And yes: This is especially true when the people talking down to you are of that certain class.
You know the class I am talking about.
That class of people who will get on their private jets and fly away when everything they pushed for begins to tear the country apart.
Let me be clear. In my mind, this is not about wealth. I love wealthy people. Heck, I want to be wealthy. And as long as wealth is obtained thru voluntary exchange, I want as many people as possible to be wealthy.
This is about being talked down to.
For people will not tolerate it – no matter what you are worth.
No independent voter, disenchanted with the Republicans but struggling to pay his bills, wants to hear about what he should be doing or whom he should be voting for from some spectacularly wealthy “artiste” who lives in a compound in Hollywood—far from the pain and daily toil of ordinary Americans.
-Anthony Bourdain, Medium Raw
