Sterling Terrell

smart ideas from books (mostly)

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You are here: Home / Potpourri / Want A Platform? This Might Work.

Want A Platform? This Might Work.

Want A Platform? This Might Work.

Ok, these days everybody says they want a platform.

We want a voice, right? We want to be heard.

Strangely though, nearly everyone that excels in this world of online publishing has something in common.

They have a theme.

I mean – can you imagine Jeff Goins next post being:

7 Ways To Field Dress A Deer

Or, what if Copyblogger published a series:

9 Reasons Fiscal Policy Does Not Work

The point is obvious: You need a theme.

And you need to stick to your theme.

Even though this website is a personal one, I try to limit everything to 4 simple categories.

  • Books
  • 5 Things I Learned Reading
  • Book Quote
  • Potpourri

And truth be told – I probably let Potpourri wonder more than I should.

If you are a hobby blogger, you can get away with the occasional post that strays from your primary message or brand. But if you are trying to build a platform, you need to find an editorial focus and stick to it. A tighter focus leads to higher traffic. This is why I have tried to narrow my own focus to four areas: leadership, productivity, social media, and publishing. If I want to write on something else (e.g., fitness), I do so through one of these four lenses.

–Michael Hyatt, Platform

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Filed Under: PotpourriTagged With: #Blogging, #Platform

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