The 3 variables of marketing are:
1. Positioning
2. Packaging
3. Pitch
Even as I read these, I am not sure that I have thought about them as strategically as I should/could have.
Who am I writing for? How am I presenting it? And how is it being framed?
But I don’t know.
There are many examples of people starting wildly successful websites or podcasts as an experiment – or simply, because they wanted to.
Maybe it’s brand vs. personal brand?
Today, in order to even have a chance at people’s attention, your project has to seem as good as or better than all the others. Three critical variables determine whether that will happen: the Positioning, the Packaging and the Pitch. Positioning is what your project is and who it is for. Packaging is what it looks like and what it’s called. The Pitch is the sell—how the project is described and what it offers to the audience.
-Ryan Holiday, Perennial Seller
