Here are 4 effective persuasion tools to consider.
1. Pictures and visual words
Because pictures of oppression are more impactful than saying “oppression.”
2. Emotion
For love and hate and happiness and sadness will bring about a different response than calculated facts.
3. Repetition
Because – well – it simply just sticks after a while…
4. Simplicity
And people are not drawn to the “best” they are drawn to what is easiest to understand.
Remember that facts may do a lot of things, but they do not persuade people.
A good general rule is that people are more influenced by visual persuasion, emotion, repetition, and simplicity than they are by details and facts.
-Scott Adams, Win Bigly
