Visual Persuasion is powerful on a scale you can not imagine.
Honestly, this video still messes with my head.
I have watched it no less than ten times, and I still can’t exactly understand what I am looking at.
The point here, however, is that the larger implications of this are huge.
If you see X, it does not matter what you hear – X is all there is.
Your visual perception literally overrules that which conflicts.
This is a great example of how visual persuasion is more powerful than auditory persuasion. Our visual sense changes what we are hearing in real time, even when we know the illusion.
-Scott Adams, Win Bigly (Amazon).
It’s called the McGurk effect.
And if you think marketers and politicians are not using this to their advantage, you are just crazy.
