Sterling Terrell

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You are here: Home / Potpourri / The Massive Power Of Visual Persuasion

The Massive Power Of Visual Persuasion

The Massive Power Of Visual Persuasion
Visual Persuasion is powerful on a scale you can not imagine.

Honestly, this video still messes with my head.

I have watched it no less than ten times, and I still can’t exactly understand what I am looking at.

The point here, however, is that the larger implications of this are huge.

If you see X, it does not matter what you hear – X is all there is.

Your visual perception literally overrules that which conflicts.

This is a great example of how visual persuasion is more powerful than auditory persuasion. Our visual sense changes what we are hearing in real time, even when we know the illusion.
-Scott Adams, Win Bigly (Amazon).

It’s called the McGurk effect.

And if you think marketers and politicians are not using this to their advantage, you are just crazy.

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Filed Under: PotpourriTagged With: #Persuasion, #Visual

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