Sterling Terrell

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You are here: Home / Potpourri / How Visual Words Persuade Too

How Visual Words Persuade Too

How Visual Words Persuade Too
[This is part of the series: 31 Persuasion Tips That I Learned From Scott Adams]

While visual words do persuade people better than non-visual words, I jumped the gun and already posted a little about this issue here.

This tip is simply codifying what I had extrapolated out in the linked post above.

The fact is this:

While visual persuasion works better than nonvisual persuasion, you don’t necessarily have to play a movie or show a photograph to paint a picture for someone.

Words that engage the five senses persuade better than words that don’t.

You decide, which is a better soundbite?

“He is a bad candidate with a questionable background.”

Or?

“He is a stale candidate with a shadowy background.”

Just another tool in your belt…

PERSUASION TIP 19: In the context of persuasion, you don’t need a physical picture if you can make someone imagine the scene.
-Scott Adams, Win Bigly

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Filed Under: PotpourriTagged With: #Persuasion, #Visual

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