Sterling Terrell

smart ideas from books (mostly)

  • Home
  • About
    • My CV
    • Books
    • Series
  • Newsletter
  • Advertising
  • Tools
You are here: Home / Potpourri / Why Visuals Persuade

Why Visuals Persuade

Why Visuals Persuade

[This is part of the series: 31 Persuasion Tips That I Learned From Scott Adams]

Visuals persuade people better than non-visuals do.

This is because an idea is more compelling if you can see it.

Visuals also work because what you see overrules everything else.

Don’t believe me?

This video will change your mind. (And mess with you for a week after you watch it.)

If you can’t be visual with pictures or video, visual words are better than non-visual words too.

Don’t say you have a bad headache – say “pounding headache.”
Don’t say it is a boring class – say “bland class.”
Don’t say the politician has a questionable past – say “shadowy past.”

The words “pounding, bland, and shadowy” engage the senses.

Keeping it visual is one of the 4 simple tools of persuasion.

PERSUASION TIP 18: Visual persuasion is more powerful than nonvisual persuasion, all else being equal. And the difference is large.
-Scott Adams, Win Bigly

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: PotpourriTagged With: #Persuasion, #Visual

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy

Subscribe to Blog via Email

Notifications of all new posts by email.

Connect

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

Search

Top Posts

  • The Tricky Lily Pad Riddle (You Probably Can't Solve)
    The Tricky Lily Pad Riddle (You Probably Can't Solve)
  • Can You Solve The Bat And Ball Riddle?
    Can You Solve The Bat And Ball Riddle?
  • Wonder Park Pi Song (Watch It Stick In Your Head)
    Wonder Park Pi Song (Watch It Stick In Your Head)
  • Another Great Riddle For You To Try
    Another Great Riddle For You To Try
  • The Desert: 3 Reasons Why I Love It
    The Desert: 3 Reasons Why I Love It
  • 8 Great Passages From: The Hiding Place, By: Corrie Ten Boom
    8 Great Passages From: The Hiding Place, By: Corrie Ten Boom
  • Hyatt Hill Country Sunday House
    Hyatt Hill Country Sunday House
  • Instabooks 169
    Instabooks 169
  • Statistical Questions: This Is One of My Favorites
    Statistical Questions: This Is One of My Favorites
  • How The West Texas Sky Changes You
    How The West Texas Sky Changes You

Supporting = Loving

Buy Me a Coffee

Recent Posts

  • Shoe Will Be The Next To Drop
  • Random Thoughts – 383
  • Asymmetric Opportunities To Tilt Luck
  • Where I Sit 26
  • X.com

Copyright © 2023 · Generate Pro On Genesis Framework · WordPress · Log in