I have no idea.
Sometimes I am just grasping for a good title, if you want to know the truth.
But here it is: If you want to be persuasive, it helps to be memorable.
Of course, part of being memorable is being simple.
This should be obvious.
The simpler something is, the easier it is to remember, after all.
Maybe a good litmus test would be to ask if something is quote worthy?
For lack of an alternative example: Would people want to retweet it?
If you have something both simple and memorable – well – you might be halfway to going viral.
PERSUASION TIP 29: Simplicity makes your ideas easy to understand, easy to remember, and easy to spread. You can be persuasive only when you are also memorable.