We are never going to use social proof persuasion to persuade everyone, right?
Of course not.
This can be done in a calculated way – but this is also simple and intuitive.
You know how I know this?
Children do it all the time!
They don’t start by asking the most disagreeable parent first.
They first ask the parent most likely to comply and then market the idea with social proof to the other parent:
”Mom already said I could go to Lisa’s house. Is that ok with you too?”
No leader can hope to persuade, regularly and single-handedly, all the members of the group. A forceful leader can reasonably expect, however, to persuade some sizable proportion of group members. Then the raw information that a substantial number of group members has been convinced can, by itself, convince the rest. Thus the most influential leaders are those who know how to arrange group conditions to allow the principle of social proof to work maximally in their favor.
-Robert Cialdini, Influence