Tupperware Multi Level Marketing has, at its core, the same as all other MLM – a relationship.
“Everything is about relationship.” I have heard this repeated my entire life.
But you don’t get it until you get it, do you?
Wish I had really understood what this meant when I was 18, for the life-long implications of this are too important to ignore.
Understand: Relationship is everything.
I literally just posted about this point in regard to MLM.
Persuasion > Selling > Tupperware > Relationship > Philosophy/Theology
Funny the connections you make…
All the major weapons of influence are present to help things along, but the real power of the Tupperware party comes from a particular arrangement that trades on the liking rule. Despite the entertaining and persuasive salesmanship of the Tupperware demonstrator, the true request to purchase the product does not come from this stranger; it comes from a friend to every woman in the room. Oh, the Tupperware representative may physically ask for each partygoer’s order, all right, but the more psychologically compelling requester is a housewife sitting off to the side, smiling, chatting, and serving refreshments. She is the party hostess, who has called her friends together for the demonstration in her home and who, everyone knows, makes a profit from each piece sold at her party.
-Robert Cialdini, Influence