[This is part of the series: 20 Writing Tips From John Erickson]
I think it matters more that you write – than necessarily how you write.
Sure you need clarity and to avoid adverbs and all.
But that should be a given.
The point is not to get bogged down fretting over your writing style.
Style is an untouchable tone you feel at the end of reading a piece, almost an outgrowth of your personality.
But content is where you get to whisk people’s minds away with a good story.
I struggle with this issue much less than I use to.
1. The first ingredient in good writing is content, not style.
-John Erickson, Story Craft (Amazon)