Sterling Terrell

smart ideas from books (mostly)

  • Home
  • About
    • My CV
    • Books
    • Series
  • Newsletter
  • Advertising
  • Tools
You are here: Home / Potpourri / My Notes On, Platform, By: Michael Hyatt

My Notes On, Platform, By: Michael Hyatt

My Notes On, Platform, By: Michael Hyatt

Here are my notes on, Platform (Amazon), By: Michael Hyatt:

As one of my favorite marketing gurus, David Ogilvy, once wrote, “Great marketing only makes a bad product fail faster.” How true.

We don’t need more messages or products or services. Instead, we need better messages, products, and services.

The truth is, mediocrity is natural. You don’t have to do anything to drift there. It just happens. But if you want to create truly wow experiences—and if you want to build your platform—then it is going to require courage. Are you willing to be brave?

Outline what would have to be true . Rather than merely asking how to get from where you are to where you want to go (strategy), I like asking what would have to be true for my dream to become a reality. For example, when I set a goal of hitting the best-sellers list, I realized I would have to write a compelling book, become its chief spokesperson, get major media exposure, and so forth. I started with the dream and worked backward. 

Don’t listen to that mocking little voice that tells you to be more realistic. Ignore it. You can either accept reality as it is or create it as you wish it to be. This is the essence of dreaming—and thinking big.

Perfectionism is the mother of procrastination.

If you are a hobby blogger, you can get away with the occasional post that strays from your primary message or brand. But if you are trying to build a platform, you need to find an editorial focus and stick to it. A tighter focus leads to higher traffic. This is why I have tried to narrow my own focus to four areas: leadership, productivity, social media, and publishing. If I want to write on something else (e.g., fitness), I do so through one of these four lenses.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: PotpourriTagged With: #Notes, #ReadingNotes

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy

Subscribe to Blog via Email

Notifications of all new posts by email.

Connect

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

Search

Top Posts

  • The Tricky Lily Pad Riddle (You Probably Can't Solve)
    The Tricky Lily Pad Riddle (You Probably Can't Solve)
  • Another Great Riddle For You To Try
    Another Great Riddle For You To Try
  • Can You Solve The Bat And Ball Riddle?
    Can You Solve The Bat And Ball Riddle?
  • The Tragedy Of Gina "Bronco" Bouza (1932-1957)
    The Tragedy Of Gina "Bronco" Bouza (1932-1957)
  • God Gives Job Double Everything, Except This?
    God Gives Job Double Everything, Except This?
  • The Simplicity Of Happiness
    The Simplicity Of Happiness
  • Oblique Humor Is Better Than Anonymity
    Oblique Humor Is Better Than Anonymity
  • Call Our Souls Our Own
    Call Our Souls Our Own
  • Instabooks 30
    Instabooks 30
  • 8 Great Passages From: The Hiding Place, By: Corrie Ten Boom
    8 Great Passages From: The Hiding Place, By: Corrie Ten Boom

Supporting = Loving

Buy Me a Coffee

Recent Posts

  • Tesla Model S
  • Brandon Hays First Sermon @ The Church At Harpeth Heights
  • How To Make A Clay Pot
  • My Reading Advice
  • Sometimes It’s Fun Being A

Copyright © 2023 · Generate Pro On Genesis Framework · WordPress · Log in