When people have good evidence and reason for a particular argument, they do not attack your person.

Do you know what they do?

They give their logic and proof!

When someone resorts to name-calling – you have won.

Honestly, I prefer to not even argue. Repeat things you agree on and add: “I think it’s also true that…”

This will get you further than any contentious debate ever will.

Blaise Pascal agreed.

You never win an argument until they attack your person.

-Nassim Taleb, The Bed Of Procrustes 

This passage on argumentative strategy made me laugh.

The technique is known as “Bulverism.”

And it unfolds in two parts.

1. Assume that your opponent is wrong.
2. Explain the error they have made.

But how many people proceed in this fallacious way?!

This is actually a form of circular reasoning, for you are begining with the point you are trying to make.

Let’s all cut this out, me too.

Here again C. S. Lewis comes to our aid. In a comical passage from a serious essay, he imagines one Ezekiel Bulver, “one of the makers of the Twentieth Century,” whose great achievement was the uncovering of this great and lasting truth: “Assume that your opponent is wrong, and then explain his error, and the world will be at your feet. Attempt to prove that he is wrong or (worse still) try to find out whether he is wrong or right, and the national dynamism of our age will thrust you to the wall.” So Lewis gives this popular argumentative strategy—“ assume that your opponent is wrong, and then explain his error”—a name: Bulverism.*

-Alan Jacobs, How To Think