Sterling Terrell

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Best Products

Best Products

The best products do one simple thing:

They make life easier on customers.

See, Netflix beat Blockbuster because they decreased the friction of watching a movie at home.

Amazon is currently doing the same thing to big-box retail by making shopping infinitely easier than it has ever been before.

And Apple did the same thing with the cellular phone.

Apple made a phone – that does nearly everything in the world – easy to use.

No user manual required.

Netfilx, Amazon, and Apple are all examples of the customer preferring products that are simple and make their life easier.

How are you making your product easier to understand?

Despite what acolytes of the cult of Mac may say, Apple likely doesn’t make the best computers or phones. “Best” is subjective, of course. Whether Apple has the best technology, though, is debatable. But it doesn’t matter. People don’t buy the best products; they buy the products they can understand the fastest.

-Donald Miller, Building A StoryBrand

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Filed Under: PotpourriTagged With: #Easy, #Simplicity

Not Worth Trying To Persuade Everyone

Not Worth Trying To Persuade Everyone
Maybe quit trying to persuade everyone?

It is like they say about selling.

“Don’t try to sell the unsellable.”

I mean, persuasion is more of an art than a science – you can’t force someone to decide a certain way – you can just tilt the odds in your favor.

The point is not to waste your time on people that have already decided.

And people who believe you are not effective anyway.

Before you start any persuasion technique, you want people wanting you to talk them into it.

PERSUASION TIP 16: It is easier to persuade a person who believes you are persuasive.
-Scott Adams, Win Bigly

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Filed Under: PotpourriTagged With: #Easy, #Persuasion

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