Sterling Terrell

recovering economist

The SEO Trick That Everyone Forgets (No Really)

The SEO Trick That Everyone Forgets (No Really)

Such a good and simple tip I read here from yen.fm.

I mean, think about it.

99% of the advice out there on SEO (Search Engine Optimization) is about how to tweak this, how to optimize that.

They tell you that this one WordPress plugin is imperative, how your title needs to be arranged, and the best link structure, etc.

But here it is:

To get good SEO results, you have to have content to rank.

I know, crazy thought, right?!

But – all things equal – which would you rather have?

Perfectly optimized and tweaked content with 100 posts or real talk from a real person to the tune of 10,000 posts?

While you are reading another technical post on SEO – and fretting about what to do – someone else has published three more times.

Get it?

Click the publish button.

Reminds me of the biggest secret of the internet.

Hermes 3000

Hermes 3000

If you don’t know, a Hermes 3000 is a straight up classic typewriter.

I mean, it debuted in 1958!

Funny that a writer would thank their typewriter in an acceptance speech – but I kind of get it.

You spend enough of your time working with a certain tool and you can almost see it as a partner in your work.

Like a construction worker having a favorite hammer…

OF THE IMPORTANT awards the one we dominated was the Golden Globes. We won best picture, best director, best adapted screenplay, etc. . . . on and on. I gamely thanked my Hermes 3000 for my award, mentioning that for thirty years it had saved me from the dry embrace of the computer. Harrison Ford, who presented our award, liked that and said, “Nicely put,” as we walked offstage.

-Larry McMurtry, Hollywood (Amazon)

Sterling Terrell