I completely agree with this idea that wishful politicians need marketing.
Effective marketing is the bullet in their gun.
I think you can get someone to do your finances though.
But maybe that’s just my feeling because I have studied economics for so long.
But study marketing!
Specifically, study persuasion.
There is so much to the art of persuasion in the political arena.
If a college student were to ask me how to prepare for Congress, I’d say, ‘Major in marketing and finance so you can sell yourself to the electorate and requisite donors. A minor in theatre might also be helpful, so you can convince voters you’re someone you’re not.’ [Laughs.]
-Congressman X, The Confessions Of Congressman X