Ordinary mistakes are, however, infrequent.
Take a politician, or a marketing agency, or a billion-dollar company – sure they can make mistakes – but people are vetting and checking most of what goes out.
The point is that their mistakes are not consistent.
And this can be used to increase the importance of something.
You make people dwell on it.
It’s like people study this stuff, or something.
Some mistakes are just ordinary mistakes. But when you see a consistent stream of “mistakes” from a Master Persuader, be open to the possibility that some of those mistakes are about controlling your focus and energy.