Ordinary mistakes are, however, typically infrequent.
Take a politician, or a marketing agency, or a billion dollar company – sure they can make mistakes – but people are vetting and checking most of what goes out.
Mistakes can happen, but they are not consistent.
This is one way to increase the importance of something.
You make people dwell on it.
It’s like people study this stuff, or something.
Some mistakes are just ordinary mistakes. But when you see a consistent stream of “mistakes” from a Master Persuader, be open to the possibility that some of those mistakes are about controlling your focus and energy.