Make ideas more appealing by using this one simple persuasion technique.
What is it?
In fact: Repetition can even make you like a song.
If you want more on this, find 30 more persuasion tips right here.
“Familiarity doesn’t breed contempt,” says serial entrepreneur Howard Tullman. “It breeds comfort.” One explanation for this effect is that exposure increases the ease of processing. An unfamiliar idea requires more effort to understand. The more we see, hear, and touch it, the more comfortable we become with it, and the less threatening it is.
-Adam Grant, Originals