I enjoyed this post from Mark Schaffer where, in one section, he talks about how to stand out blogging.
He says:
The biggest question in marketing is, how do you stand out amid all this noise?
My view is that you really only have one choice. And that’s to have the courage to add your own voice, your own story, your own personality to your content. You have to include a little piece of yourself in every story you tell.
There’s only one you and you have no competition. No one has your stories, your perspective, your heritage.
Realizing that was a turning point for me.
What a good way to think about it.
The one arena that nobody can compete with you is being you.
It just takes time.
If you listen, Naval Ravikant agrees.