I think we should quit trying to sound profound and authorial when we write too.
Gosh, this points gets me.
(Maybe it’s the need for self-importance?)
I often want to make some kind of keen and erudite point.
But people don’t want to be talked to like that. Do they?
I know I don’t.
And the second I head off in that direction, I feel like I lose my conversational tone.
Understand: People want to feel like they are at home.
It often happens that when we try to write something “important,” such as a novel, story, or poem, we become self-conscious. We try to be profound and authorial. We concentrate on the elegance of individual sentences and forget that all writing is a communication between one person to another—a process we follow in a letter without even thinking about it.
-John Erickson, Story Craft (Amazon)