Loved this advice to Amazon writers via Twitter:
Use less than 30 words per sentence
Due to the fact that ➡ because
Totally lacked the ability to ➡ could not
Replace adjectives with data
We made performance much faster ➡ we reduced server side latency from 10ms to 1ms
Eliminate weasel words
Nearly all customers ➡ 87% of Prime members
Significantly better ➡ +25 basis points
Does you writing pass the “so what” test?
If you get a question, reply with one of the for Amazon answers:
- A number.
- I don’t know (and will follow up when I do).
Understand: Clear writing is persuasive.