Sterling Terrell

smart ideas from books (mostly)

  • Home
  • About
    • My CV
    • Books
    • Series
  • Newsletter
  • Advertising
  • Tools
You are here: Home / Not Books / The Genius Of Copywriting Writing

The Genius Of Copywriting Writing

The Genius Of Copywriting Writing

Such a good example here of the finesse involved in copywriting writing.

You could say:

Scientists have discovered storytelling is a prized skill among hunter/gathering groups

But this doesn’t build does it?

It’s just a bland sentence.

What if you followed the 4 points of copywriting?

  • Attention
  • Interest
  • Desire
  • Action

Who knows?

You might write something that gets someone’s attention.

The key is to trigger an emotional response, and then point the reader to an action to alleviate that response.

I need to write more blog posts like this.

Share this:

  • Click to share on Facebook (Opens in new window)
  • Click to share on Twitter (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Tumblr (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)
  • Click to share on WhatsApp (Opens in new window)

Related

Filed Under: Not BooksTagged With: #Blogging, #Writing

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Privacy Policy

Connect

  • Facebook
  • LinkedIn
  • Pinterest
  • Twitter

Free Weekly Newsletter:

Search

Top Posts

  • The Tricky Lily Pad Riddle (You Probably Can't Solve)
    The Tricky Lily Pad Riddle (You Probably Can't Solve)
  • Hyatt Hill Country Sunday House
    Hyatt Hill Country Sunday House
  • The Tragedy Of Gina "Bronco" Bouza (1932-1957)
    The Tragedy Of Gina "Bronco" Bouza (1932-1957)
  • God Gives Job Double Everything, Except This?
    God Gives Job Double Everything, Except This?
  • Peaches, The Presidents Of The United States of America
    Peaches, The Presidents Of The United States of America
  • Things Aging Out
    Things Aging Out
  • Economics 101: Rosy Scenario Policy
    Economics 101: Rosy Scenario Policy
  • Instabooks 251
    Instabooks 251
  • Economics 101: What Is Normative Economics?
    Economics 101: What Is Normative Economics?
  • Economics 101: Shifts in Demand
    Economics 101: Shifts in Demand

Supporting = Loving

Recent Posts

  • Random Thoughts – 345
  • Things Aging Out
  • Ship More Projects
  • Few Days And Full Of Trouble
  • Father’s Days Days Are Swim Days Swim
  • Random Thoughts – 344
  • Creative Forces Converged
  • When Laughing Is More Contagious
  • LubbockJobs.io
  • Instabooks 363
  • Random Thoughts – 343
  • From This Sun And A Cold Drink
  • The Psychology When Midlife Crisis Hits
  • Smoke Eaters
  • For The Elite See It And
  • Random Thoughts – 342
  • Austin Kleon, A Note To Graduates
  • Example Of Writing Material
  • The Rule Of I Before E
  • He Silently Sits And Sleeps
  • Random Thoughts – 341
  • Martin Mull
  • Early Retirement In One Lesson
  • On Being Consistently Good
  • And The Last Heart Will Weep When

Copyright © 2022 · Generate Pro On Genesis Framework · WordPress · Log in