Such a good example here of the finesse involved in copywriting writing.
You could say:
Scientists have discovered storytelling is a prized skill among hunter/gathering groups
But this doesn’t build does it?
It’s just a bland sentence.
What if you followed the 4 points of copywriting?
You might write something that gets someone’s attention.
The key is to trigger an emotional response, and then point the reader to an action to alleviate that response.
I need to write more blog posts like this.