Great keynote here by John Saddington on building online.

The long and short of it is that founders need to experiment more and communicate their story more.

I need to learn this as much as anyone.

Because I am apparently awful at building things online…Ugh.

My notes:

• Sharing stories is more powerful than you know.
• Marketing is storytelling.
• The 50/50 rule: 50% of time building product. 50% of time marketing.
• The internet needs great products and great storytelling.
• There are many good products out there. But many founders are bad at distribution.
• Founders should build in the open.
• Share everything.
• Get consumers emotionally attached to the product (this is marketing).
• Experiment. Experiment. Experiment. And never stop.
• The internet will surprise you – almost no matter what you do.
• Go read: Traction, By: Gabriel Weinburg and Justin Mares (Amazon)