I heard somewhere that blogger/writer Seth Godin has never had a viral post.

Is it weird that I like that?

No break-through.

No big event.

He just quietly writes a short, thoughtful, post and clicks “Publish.”

And he does that every day.

There is no splash and pageantry.

There is just quiet work and the building of something massive.

“Is an iterative approach less exciting than manifestos, epiphanies, flying across the country to surprise someone, or sending four-thousand-word stream-of-consciousness e-mails in the middle of the night? Of course. Is it less glamorous and bold than going all in and maxing out your credit cards because you believe in yourself? Absolutely. Same goes for the spreadsheets, the meetings, the trips, the phone calls, software, tools, and internal systems—and every how-to article ever written about them and the routines of famous people. Passion is form over function. Purpose is function, function, function.”

–Ryan Holiday, Ego is The Enemy

It is patience, and work, and constant – incremental – improvement.

Let’s get to work.

Holiday concludes the thought:

“It’d be far better if you were intimidated by what lies ahead—humbled by its magnitude and determined to see it through regardless. Leave passion for the amateurs. Make it about what you feel you must do and say, not what you care about and wish to be.”