
[This is part of the series: The Complete Guide To Economics 101.]
What is disintermediation?
Disintermediation is the ability to circumvent a given intermediary.
Or, said better: Cutting out the middleman.
The best example of this that I can think of is the internet.
For how long did someone have to convince a gatekeeper at CNN or Fox or CBS or NBC to give them a chance at a TV or radio show.
The internet killed all of that.
And today, neophytes with a YouTube channel and/or podcast have larger audiences than the networks can dream about.