Maybe an organization having shared goals is more important than we think.
For some reason this all made me think of a family vacation.
See, if mom wants a stress-free trip, dad wants to spend as little money as possible, son wants to only eat at the best restaurants, and daughter wants to visit as many different states as possible – everyone is going to have a miserable time.
But how often we run businesses the same way, being vague about what we truly want.
Do you want to maximize shareholder wealth? Top-line revenue growth? Size of staff? Giving to charity?
Clarity is a beautiful thing.
Understand: Specific objectives matter.
In a study of over one hundred professional theaters by researchers Zannie Voss, Dan Cable, and Glenn Voss, leaders rated the importance of five values: artistic expression (innovative plays), entertainment (audience satisfaction), giving to the community (providing access, outreach, and education), achievement (being recognized for excellence), and financial performance (fiscal viability). The more strongly leaders disagreed about the importance of these values, the lower their ticket revenues and net income. It didn’t matter what their principles were, as long as leaders established consensus about their significance.
-Adam Grant, Originals